Davina McCall's opening episode was watched by 6.4 million viewers, followed by a sharp drop the following week with Chris Moyles edition to just 5.4 million, the third lowest figure since the series moved to BBC1 in 2006. Kate Humbles' third programme was down again to 4.6 million, whilst David Mitchell's Scottish foray was watched by just 4.1 million people, prompting television trade magazine Broadcast to say that Mitchell was 'murdered by ITV1' (a play on the fact that Midsummer Murders was watched by 5.8million viewers).
At the Who Do You Think You Are? Live show in February of this year I obtained the exclusive news from Wall to Wall Television that the series had been recommissioned for a further eight editions, to be broadcast in 2010 (details on some of those thought to be lined up have subsequently been listed at the Wikipedia article on the series). But is the series now becoming a tired brand?